NIHOTOUR: Launches Oríkì, African Global Celebration of Culture, Cuisine | ClipTV Online

The National Institute for Hospitality and Tourism (NIHOTOUR), in partnership with Novarosta, is proud to announce the global unveiling of ORÍKÌ — a landmark cultural and culinary experience designed to project Nigeria’s creative excellence, deepen global cultural exchange, and attract investment into Africa’s burgeoning culinary tourism industry.

The grand event will hold on Saturday, 6th December 2025, at the Eagle’s Square, Abuja, Federal Capital Territory, bringing together global partners, investors, culinary innovators, and cultural leaders from across Africa and the diaspora.

A CELEBRATION OF HERITAGE, CREATIVITY, AND TASTE

Rooted in the ancient art of praise poetry, Oríkì is a living expression of identity, pride, and purpose — celebrated in Yoruba traditions and reflected across Nigeria’s diverse cultural landscape through Aha Otuto (Igbo), Kirari (Hausa), and Eré (Itsekiri).

This year, Oríkì transcends oral tradition to become a culinary performance experience — fusing storytelling, music, and gastronomy into one unforgettable showcase. From indigenous recipes and poetic recitals to gourmet reinterpretations of local flavors, Oríkì demonstrates how culture can drive creativity, tourism, and economic opportunity.

The initiative will serve as a global stage to spotlight Nigeria’s culinary potential, positioning the nation as an epicenter for gastronomic investment, cultural innovation, and creative exchange.

A NEW FRONTIER UNDER THE RENEWED HOPE AGENDA

Anchored in the Federal Government’s Renewed Hope Agenda, the Oríkì Experience reflects NIHOTOUR’s commitment to using cultural heritage as a driver of economic diversification, youth empowerment, and global influence.

“Through Oríkì, we are transforming Nigeria’s cultural soul into a global experience — one that connects tradition with opportunity, and creativity with commerce,”
— Dr. Abisoye Fagade, Director-General, NIHOTOUR.

“This is more than a showcase. It’s a bridge — linking food, art, and hospitality to open new channels for trade, education, and cultural tourism across the world,”
— Novarosta Executive Team.

The event will feature live Oríkì performances, gastronomy exhibitions, regional food pavilions, and creative showcases from participating states, chefs, and cultural entrepreneurs. It will also mark the unveiling of NIHOTOUR’s Cultural Gastronomy Investment Series, a platform designed to attract both domestic and international investors to Nigeria’s hospitality and tourism value chain.

ABOUT NIHOTOUR

The National Institute for Hospitality and Tourism (NIHOTOUR), established in 1987 under the Federal Ministry of Tourism, is Nigeria’s apex body for professional training, certification, and policy advancement in the tourism and hospitality sector.