Unity Bank Customers Claim Over N4 Million in Loyalty Rewards

Unity Bank customers have claimed over N4 million in cash rewards through the bank’s ongoing loyalty programme recently launched in partnership with Cashtoken, a Cash Reward-as-a-Service company.

The rewards have been claimed by more than 40 customers who utilized the bank’s digital banking platforms, such as the UniFi mobile banking application, the *7799# USSD platform, or activated their Unity Bank Verve Card for transactions across Nigeria.

The Unity Bank Cashtoken Partnership, introduced as a loyalty and reward scheme, aims to highlight the benefits of the bank’s e-banking platforms. Customers earn cash tokens for their transactions, which are then redeemed to qualify for the monthly Cashtoken Rewards draw. Winners from these draws claim cash prizes, reinforcing customer engagement with the bank’s digital services.

Commenting on the success of the program, Unity Bank’s Head of E-Business, Eghomware Iyamu, said, “We are excited to see our customers win over N4 million in cash rewards through our partnership with Cashtoken. This initiative demonstrates our commitment to recognizing and rewarding the loyalty of our customers.”

The initiative underscores Unity Bank’s dedication to enhancing customer satisfaction and loyalty through innovative reward schemes tied to their digital banking solutions.

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